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Edrington Global Travel Retail has partnered with Dubai Duty Free for the month-long global exclusive launch of The Macallan Concept Number 2.
- Create retail displays across a variety of brands for use in the Dubai Duty Free section of Dubai International Airport, the busiest airport in the world by international traffic. ABC Imaging Solution: ABC Imaging’s global presence affords the unique ability to apply imaging solutions effectively on an international stage.
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The second release in the travel-retail exclusive collection was exclusively available at Dubai Duty Free’s shops at Dubai International Airport throughout December 2019.
The launch was supported by activations and an in-store visibility campaign at locations in Concourses A and D combining whisky and house music, The Macallan Whisky Maker Steven Bremner’s two passions.
The promotion included an engaging activation that allows shoppers to craft personalised house music and download their track via a QR code.
Edrington Managing Director EMEA Travel Retail Jeremy Speirs said: “The Macallan Concept Series has resonated strongly with global travellers – providing an eye-catching platform for consumer engagement and retail theatre. Given the success of Concept Number 1’s exclusive launch with Dubai Duty Free last year, we’re naturally delighted to partner once more to introduce the world of Concept Number 2 to Dubai Airport’s passengers.”
Dubai Duty Free Vice President – Purchasing Sharon Beecham added: “The Macallan continues to build its reputation in travel retail not only as an iconic luxury spirit but one which is consistently presented in engaging and innovative formats. The global exclusive launch of The Macallan Concept Number 2 continues a strong track record of partnership between ourselves and the brand and delivers a truly differentiated experience to our customers at Dubai.”
Visiting the malls of is the shopping experience of choice for most visitors to Dubai, even though most of the real bargains are actually found in the city’s souks.
They are also home to most of the city’s cinemas, plus a large proportion of its restaurants, tourist attractions, and entertainment options.
The Best Malls
With more than 1,000 shops spread over four levels, the Dubai Mall is by far the biggest shopping and most popular mall in the city. Large stores here include Bloomingdale’s, Galeries Lafayette, Debenhams, Marks & Spencer, and Paris Gallery. Inside the mall there are a number of top class attractions such as the Dubai Ice Rink (the city’s biggest ice skating rink), KidZania (a children’s edutainment theme park), the Dubai Aquarium & Underwater Zoo, and Reel Cinemas (a multiplex cinema with 22 screens). The mall is situated at Emaar’s massive Downtown Dubai development, also home to the Burj Khalifa (the world’s tallest building), the Dubai Fountain, and the Souk Al Bahar.
The Mall of the Emirates in Al Barsha is another large shopping mall with lots of attractions and things to do. Anchor stores include a Carrefour hypermarket, the biggest Harvey Nichols store outside the UK, and a Debenhams department store. A recent addition is the Fashion Dome; an extension featuring high-end retailers such as Giorgio Armani, Paul Smith, Versace, and Galliano. Despite the extensive retail offerings, the mall is perhaps best known for Ski Dubai, the first indoor ski slope in the Middle East. Other attractions include VOX Cinemas (a 14-screen multiplex cinema), Magic Planet (a children’s entertainment centre with rides and arcade games), and the Dubai Community Theatre and Arts Centre.
Thanks to its size and great location right next to one of Dubai’s busiest Metro stations, the BurJuman is one of the most popular malls in the city centre.
Deira City Centre is an older mall more popular with residents than tourists. The three floor mall offers more than 350 shops including large branches of UK department store Debenhams, luxury goods retailer Paris Gallery, Woolworths, Virgin Megastore, and electronics giant Sharaf DG. For groceries there’s a large Carrefour hypermarket. Leisure offerings include an 11-screen multiplex cinema and a children’s entertainment centre.
Mirdif City Centre opened in 2010 and is situated in Mirdif, a rapidly expanding residential area east of Dubai Creek. It is well off the tourist track but boasts a number of attractions that appeal to visitors such as a multiplex cinema, tenpin bowling alley, and an indoor skydiving facility.
The Dubai Marina Mall is convenient for visitors staying in Dubai Marina, Jumeirah Beach Residence, or Jumeirah Lakes Towers. Although relatively small by Dubai standards, it boasts a number of restaurants with great views of the marina plus a rather nice, boutique 6-screen cinema. Those staying in self-catering accommodation can shop at the Waitrose supermarket here.
There’s even more choice at the Ibn Battuta Mall, a shopping mall themed around the adventures 14th century explorer Ibn Battuta and a short Metro ride from Jumeirah Lakes Towers and Dubai Marina. Anchor stores are H&M, Sharaf DG, Paris Gallery, and Debenhams. For grocery shopping there’s a large Geant hypermarket. Entertainment options are a 21-screen cinema with the only IMAX theatre in the city, a tenpin bowling alley, and an family entertainment centre with video games, rides, and children’s play area.
The Ibn Battuta Mall isn’t the only themed mall in Dubai. The Wafi Mall is an Egyptian-themed mall in Umm Hurair with a large Salam department store and a branch of Marks & Spencer. The Pyramids and Fort complex next to the mall features a number of licensed restaurants and bars and even shows free movies once a week. Khan Murjan, an underground souk at Wafi City, is a great place to buy Arabic souvenirs and also boasts an excellent restaurant.
Mercato is the largest mall in Jumeirah and is themed around the Italian Renaissance. It’s anchored by a large Spinneys supermarket and also boasts a cinema and family entertainment centre.
Mac Cosmetics Dubai Duty Free Shop
Other shopping malls in Dubai include the exclusive Boulevard at Emirates Towers, the Festival Centre at Dubai Festival City, the Oasis Centre in Al Quoz, Al Ghurair Centre in Deira, and Lamcy Plaza in Oud Metha.
Shoppers looking for real bargains should head to the DragonMart in International City, a vast warehouse packed with cheap Chinese imports. Last season’s fashions can be picked up at heavily discounted prices at the Dubai Outlet Mall in Dubailand.
Restaurants
Dubai Duty Free Prices
Nearly all malls have a good choice of places to eat. Options are typically split between sit-down restaurants and fast food outlets food court (usually found in a food court located near the cinema or other entertainment area). Most are usually part of a chain.
Dubai Duty Free
A typical food court in Dubai usually has a significant proportion of American brands such as Pizza Hut, Burger King, Subway, and McDonalds, while the remainder offer a variety of cuisines that reflect the city’s diverse international population. Common offerings include Yo! Sushi (Japanese), Karam Express (Lebanese), Panda (Chinese), Lemongrass Express (Thai), Noon O Kabab (Persian), and Bombay Chowpatty (Indian).
The sit-down restaurants are less homogenous. Nevertheless, the same names keep cropping up at every new mall that opens. Paul (French), TGI Fridays (American), Tony Roma’s (American steakhouse), Wafi Gourmet (Lebanese), California Pizza Kitchen, and many others, all have multiple outlets across the city.
Mac Cosmetics Dubai Duty Free Store
In general, the restaurants at shopping malls are not licensed to serve alcohol. However, where there is a hotel attached to the mall, there are usually a few establishments that have an alcohol license through the hotel. Examples include many of the restaurants at Souk Al Bahar in Downtown Dubai (next to the Dubai Mall), most at the Souk Madinat Jumeirah, and a few at the western end of the Mall of the Emirates.
Opening Times
All the major malls are open every day of the week. Standard store opening times are typically Sunday to Wednesday 10 am to 10 pm, and Thursday to Saturday 10 am to midnight. Restaurants and entertainment venues often close an hour or so later.